About us

Welcome to Neutrals! We are a passionate team dedicated to creating a delightful range of handmade baby products that bring comfort and style to your little ones. Founded in 2024 by Lauren Hawley, our journey began with a simple vision: to craft beautiful, safe, and eco-friendly items for families.

My journey to becoming a business owner began unexpectedly. Originally aspiring to a career in nursing, life presented different opportunities that led me down an alternative path. After navigating personal challenges and periods of uncertainty, I discovered my passion for creating beautiful, handmade products.

Starting Neutrals represents more than just launching a business—it's about building independence, creating meaningful work, and crafting products that bring joy to families. Every piece I create is made with intention, reflecting my commitment to quality craftsmanship and sustainable practices.

What drives me is the opportunity to contribute something valuable to the world while building a legacy my family can be proud of. Through Neutrals, I've found my purpose in creating thoughtfully designed products that support families during their most precious moments.